User Research and Empathy

Popular reads

Effective User Interviews

Clement Kao

Co-Founder of Product Manager HQ

Learn how to conduct effective user interviews as a product manager. We break down user interview best practices and provide concrete examples.

8 mins

100 Open-Ended Survey Questions for Effective Consumer Research

Kevan chew

Remesher

Consumer research surveys are an impactful way to gain valuable customer insights. Here is a list of 100 open-ended survey questions to get you started.

10 mins

Product Templates: User Persona - Product School

Máximo Manuel Mendoza López

Product School

Users Personas are the ultimate tool to help product teams stay laser-focused on the customer’s needs and the problems your developers are working to solve.

5 mins

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Videos to watch

No Videos

About personas and how to create them

Smaply

Youtube

4 mins

Customer Discovery: What Do You Ask, with Justin Wilcox

Justin Wilcox

Serial entrepreneur

7 mins

All Resources

About personas and how to create them
About the basics of personas and how to create empathy with a persona. This video quickly explains what a persona is, how to create one and how they can be u...
Smaply
Youtube
4 mins
Personas for Product Management | Silicon Valley Product Group
Product management is all about choices. Making decisions about what opportunities are worth chasing, which problems are worth solving, what features will provide the most value,
Marty Cagan
Author of Inspired
3 mins
The Complete Checklist To Truly Understand Your Customer
If there is one constant theme in my work across companies and organisations of all shapes and sizes, it is (mis)understanding your…
Scott Middleton
CEO of Terem.com
5 mins
The Customer-Centric Model: Your Definitive Guide for 2021
This article is a guide about everything related to the customer-centric model of business and the importance of adopting this approach.
Nicole Malczan
Engage Bay
9 mins
Empathy Mapping: The First Step in Design Thinking
Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users.
Sarah Gibbons
Chief Designer @Nielsen Norman
6 mins
Empathy Mapping: A Guide to Getting Inside a User's Head | UX Booth
An empathy map is a simple, easy-to-digest visual that captures knowledge about a user’s behaviors and attitudes. It is a useful tool to helps teams better understand their users
Jennifer Leigh Brown
Marketing Director
6 mins
20+ User Persona Examples, Templates and Tips For Targeted Decision-Making - Venngage
Creating user persona guides is important for making informed, targeted marketing and product decisions. Here are 20+ user persona examples to inspire you.
Ryan McCready
Venngage
9 mins
4 Steps to Create a User Persona [Templates Included] - Product School
User personas inspire empathy for your customers, and help you to sell the story of your product. Here's how to build them!
Ellen Merryweather
Product School
8 mins
Customer Discovery: What Do You Ask, with Justin Wilcox
For the full write up, and to generate your own customer interview script.
Justin Wilcox
Serial entrepreneur
7 mins
10 Great Customer Interview Questions for Product Managers
A few well-phrased questions can yield fantastic customer insights. Here are 10 great customer interview questions every product managers should ask.
Jim Semick
Founder @Product Plan
3 mins