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Market Research

Popular reads

How to Do Market Research: A Guide and Template

Debbie Farese

Sales Manager @Hubspot

Discover the different types of market research, how to conduct your own market research, and use a free template to help you along the way.

15 mins

12 Things about Product-Market Fit - Andreessen Horowitz

Tren Griffin

Andreessen Horowitz

The product/market fit (PMF) concept was developed and named by Andy Rachleff (who is currently the CEO and co-founder of Wealthfront, and is a co-founder of Benchmark Capital)

7 mins

The Playbook for Achieving Product-Market Fit

Dan Olsen

Product management Consultant

One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit.

3 mins


Videos to watch

No Videos

David Rusenko - How To Find Product Market Fit

David Rusenko

Founder @Weebly

1 hour

All Resources

Ways to Better Understand Your Competitors - Advantages in Many Forms | MSU Online
No matter what your business may offer, it will always face competition. Understanding your competitors and their business practices are the key to success.
Michigan state University
Michigan state University
3 mins
5 Things You Should Know About Your Competitors | ThriveHive
5 things to know about your competitors that help you communicate with your target audience, set yourself apart, and navigate challenges in your market.
Kristen McCormick
Thrive Hive
4 mins
David Rusenko - How To Find Product Market Fit
David Rusenko details the story of how Weebly developed one of the most popular website creation and hosting sites on the web today.
David Rusenko
Founder @Weebly
1 hour
What is Product-Market Fit? How to Find It | 2021 Startup Guide
In SaaS, reaching product/market fit could be the difference between success and failure. Find out how to find it, and, even more importantly, how to keep it.
Hot jar
Hot jar
6 mins
How to calculate your total addressable market and make a great TAM slide for investors — For Entrepreneurs
I’ve seen hundreds of startup pitch decks in my time at Matrix, and have found total addressable market (TAM) slides to be among the most frequently mis-executed. I get the sense they are oft…
Jared Sleeper
4 mins
Product Management Skills: Market Research
Trying to build up your product management skillset? Check out this beginner's guide to Market Research for Product Managers.
Ellen Merryweather
Product School
6 min
Product Management Market Research
Market research is a core skill for product managers.  Artifacts like product requirements, competitive landscapes, and positioning all require some type of research.
Win-loss Agency
Win-loss Agency
6 mins
How To Effectively Determine Your Market Size
One of the most crucial tasks an entrepreneur has is to calculate the size of their market, and the potential value that market has for their startup business.
Alejandro Cremades
Serial Entrepreneur
5 mins
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