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Intro to Product Launch

Popular reads

A Step-by-Step Guide to Creating a Better Product Launch


Sr. Marketing Manager @Stream

It doesn’t matter if you’re building the next Facebook. Without a solid strategy in place to promote your new product and spread the word…

10 mins

Product Templates: Product Launch

Maria Teresa

Product School

Learn more about how to ship a great product with this validated step-by-step guideline and templates for your product launch.

3 mins

5 Tips for Launching New Products

Jim Semick

Founder @Product Plan

There’s no universally effective launch plan to follow, and even the most seasoned product managers often struggle with launching new products. Here are the 5 most valuable lessons I’ve learned.

4 mins


Videos to watch

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All Resources

Marketing Lessons for Product Managers
Product Marketing is going to hit it big this year. Here are the trends that Product Managers need to be aware of to stay ahead.
Ellen Merryweather
Product School
6 mins
The 7 Components of a Brilliant Marketing Message
The core of your marketing strategy is a message that expresses the essence of why a customer buys.
Geoffrey James
4 mins
Strategic Communication: How to Develop Strategic Messaging and Positioning
This article covers the essentials of strategic communication.
Myk Pono
Marketing & Product Growth
35 mins
20 Announcement Email Examples to Hype Your Product Launch
80% of new products fail. People sign up for your emails because they want to know what’s coming next. That means you should send them announcement emails.
Finch Grace
Active Compaign
10 mins
How to write awesome product launch emails (+14 examples)
Great product launch emails aren't just a fantastic way to sell more products. They're an opportunity to re-engage customers, explain the value of your new product or feature
Jared DeLuca
Demand Generation Manager
10 mins
Key Things To Consider Before Going For a Big-Bang Product Launch
Launching a product is always a critical moment for the project and product team..and for the company as a whole. Lots of work has been…
Elie Casamitjana
Founder @Ikiom
5 mins
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